About Mike

I'm a Senior UX Researcher with 10+ years specializing in enterprise B2B products, complex workflows, and technical user bases. My work focuses on delivering insights that reduce operational errors, accelerate task completion, and drive measurable business outcomes. I build scalable research infrastructure—including AI-assisted synthesis workflows—to accelerate insight generation while preserving human-centered rigor.

What I Do Best

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Enterprise B2B Product Research

I specialize in researching complex products for technical users, institutional stakeholders, and enterprise buyers. Whether it's database administrators, financial operations teams, or commercial real estate brokers, I understand how to surface insights from users with specialized domain knowledge and high-stakes workflows.

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High-Stakes Workflow Optimization

I've spent my career researching workflows where errors are costly—FinTech payments, database management, real estate transactions, banking operations. I know how to identify friction points, cognitive load risks, and edge cases that impact business outcomes.

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Mixed-Methods Research

I combine qualitative research (usability testing, interviews, field studies, journey mapping) with quantitative methods (surveys, NPS tracking, behavioral analysis, A/B testing) to deliver comprehensive insights that product teams can act on with confidence.

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Research Operations & Scalability

I build research systems that scale—standardized protocols, reusable templates, centralized insight repositories—so that research findings are accessible, actionable, and embedded in product decision-making processes.

My Journey

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2011-2016

From Academia to Enterprise Research

Earned Ph.D. in American Studies from Michigan State University and M.S. in Information Science from UT Austin. Built foundation in ethnographic inquiry and user-centered design.

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2015-2019

Building My Enterprise Research Foundation

Started at Rackspace and BMC Software, researching enterprise IT tools. Reduced UI errors by 35%. Moved to U.S. Bank, improving conversion by 20% in high-stakes banking flows.

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2019

Breakthrough: Transforming Enterprise Insights

Led research at Ten-X Commercial (CoStar Group). Overhauled VoC methodology, achieving 54-point NPS lift, 230% participation increase, and 0.25% → 51% completion rate.

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2020-2024

Scaling Research for Technical Users

Built UX research function at SingleStore cloud database platform. NPS doubled, signup time decreased 50%, research turnaround decreased 25%. Established scalable research operations serving technical users.

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2024-2025

Advancing into FinTech & Operational Workflows

Designed human-in-the-loop evaluation frameworks at WEX Inc. B2B payments platform. Reduced errors 35%, enabled 50% faster self-service, supported 12+ enterprise products.

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2025-Present

Career Transition & Continuous Learning

Supported family caregiving while earning AI+ Researcher™ and AI for User Research certifications. Refined portfolio positioning around enterprise B2B expertise.

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What's Next

Seeking Senior UX Researcher Roles

Enterprise B2B, FinTech, SaaS, or PropTech companies where research informs strategic decisions, users have specialized domain knowledge, and precision is critical to business outcomes.

Research Methods & Tools

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Research Methods

  • Usability testing
  • In-depth interviews
  • Field studies
  • Surveys & NPS tracking
  • Journey mapping
  • Persona development
  • Workflow analysis
  • Heuristic evaluation
  • A/B testing
  • Behavioral data analysis
  • Cognitive walkthroughs
  • Card sorting
  • Tree testing
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Research Platforms

  • Qualtrics
  • UserTesting
  • UserZoom
  • Optimal Workshop
  • Maze
  • SurveyMonkey
  • Respondent
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Data & Analytics

  • SQL (behavioral data, funnel analysis)
  • Python (data manipulation, survey analysis)
  • Tableau
  • Power BI
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Design & Collaboration

  • Figma
  • Axure
  • Balsamiq
  • Adobe Creative Suite
  • Jira
  • Miro
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Enterprise B2B Specializations

  • Technical user research
  • Multi-stakeholder research
  • High-stakes workflow optimization
  • Institutional buying behavior
  • Research operations
  • Accessibility evaluation
  • B2B SaaS
  • FinTech
  • Enterprise software

Beyond Research

When I'm not researching enterprise workflows or analyzing user data, you'll find me exploring the San Francisco Bay Area food scene or appreciating vintage guitars.

Ready to Work Together?

I'm seeking Senior UX Researcher roles in enterprise B2B, FinTech, or SaaS companies where I can apply my expertise researching complex workflows for technical and institutional users.