Multi-disciplined. Rigorous. Flexible. 

 

My background in cultural studies and information science sets me apart from the traditional UX path. While many UX professionals enter the field from psychology, anthropology, or computer science, I bring the lens of the humanities—a perspective that enriches how I approach user experience. This fluency in arts and humanities allows me to pair rigorous UX methods with a deep sensitivity to the cultural and human stories behind them.

I’m particularly interested in how people form identity and meaning through their relationships with goods, objects, and technologies—what I call “cultures of consumption.” In a world where people, products, and ideas move rapidly across borders, I study how global brands are shaped, interpreted, and lived by users: how design decisions are received, the narratives they spark, and the communities they foster.

At my core, I’m an evangelist for interdisciplinarity. I believe UX gains power when we apply the critical frameworks of the humanities alongside traditional methods. My guiding question is: What happens when we place the humanities at the center of UX? For me, this question continues to fuel curiosity, creativity, and a unique perspective I bring to every research challenge.