http://www.mikespencerux.com/testimonials daily 0.75 2026-04-09 http://www.mikespencerux.com/testimonials/2026/4/8/jeff-cotrupe-senior-analyst-relations-manager-cockroach-labs monthly 0.5 2026-04-09 http://www.mikespencerux.com/testimonials/2026/4/8/chris-dilios-product-design-director-wex-inc monthly 0.5 2026-04-09 http://www.mikespencerux.com/testimonials/2026/4/8/phil-sheffield-head-of-design-singlestore monthly 0.5 2026-04-10 http://www.mikespencerux.com/contact daily 0.75 2026-04-09 http://www.mikespencerux.com/home daily 1.0 2026-04-09 https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/ec3a676b-e650-42be-96c3-d4585e7ec083/WhatsApp+Image+2025-08-05+at+21.32.49_3c739479.jpg Home https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/e060c333-a3aa-44ed-b942-dd6546ac618d/Screenshot+2026-03-02+at+6.13.17%E2%80%AFPM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/8a49762b-8482-4a74-8a7f-cc2875f33367/Digital+Badge+-+UXDI.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.mikespencerux.com/about-1 daily 0.75 2026-04-10 http://www.mikespencerux.com/wex-case-study daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/67f84dc9-384c-4f0f-b712-4b827dfa6aa8/eManager1.png Wex Case Study - Make it stand out Thematic analysis showing top pain points from user interviews https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/047600a4-1e49-42a0-8107-245f60437ce9/eManager2.png Wex Case Study - Make it stand out Critical feature failure requiring extensive manual workarounds http://www.mikespencerux.com/tenx-case-study daily 0.75 2026-04-11 https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/c4b1121f-7c80-4c3c-8027-9f5939c11360/1.png Ten-X Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/5384e7dc-bcf5-46d5-854c-324d5cfdab32/2.png Ten-X Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/f5c4d52f-a840-4d87-a97f-470710088c80/3.png Ten-X Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.mikespencerux.com/singlestore-case-study daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/0047f19a-af57-40b8-b823-f56066ecbd60/Cluster1.png Singlestore Case Study - Make it stand out The cluster creation flow tested with users: from initial signup through configuration to security settings https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/54413f98-b9fe-45d2-9fcc-f21564ce7989/Cluster4.png Singlestore Case Study - Make it stand out The 'upgrade' flow that caused terminology confusion — users expected to change cluster configuration, not purchase additional credits https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/30ac9a7a-fe9e-43ae-8d13-0254533a023a/Cluster3.png Singlestore Case Study - Make it stand out Participant feedback showing confusion about "Est. Usage per Month https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/8a74d673-6e8b-4cc5-868a-51149ce08e1f/Cluster5.png Singlestore Case Study - Make it stand out Evidence: "Upgrade" Terminology Created Confusion https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/26ab6b2f-2715-41cc-a5fe-ea1730c542fc/Cluster6.png Singlestore Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.mikespencerux.com/singlestore-bi-case-study daily 0.75 2026-04-11 https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/dcfdedfc-f44f-41b9-b17f-58913d2ef3ee/research_question.png Singlestore Case Study - Make it stand out Core research question: How can we optimize BI dashboard performance in a way that meets enterprise users' expectations and justifies their willingness to pay for speed improvements?" https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/50c762af-eebf-46a9-a819-acbf0eadec5b/top_findings.png Singlestore Case Study - Make it stand out At-a-glance summary: 90% reported dashboards too slow, Web Analytics was top use case, Power BI and Google Analytics led tool usage, and $2,000/month validated premium pricing https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/401f1838-de92-4c66-a5d3-80b8f913f9c8/willingness_to_pay.png Singlestore Case Study - Make it stand out For illustration purposes (Van Westendorp method). Credit: https://conjointly.com/blog/willingness-to-pay/#van-westendorps-price-sensitivity-meter https://images.squarespace-cdn.com/content/v1/56c8e88d9f7266019e9d3aa0/861fd9c2-5473-41d3-bccf-349c30a93bd2/impact.png Singlestore Case Study - Make it stand out Research impact: Performance optimization prioritized on product roadmap and tiered pricing aligned to willingness-to-pay insights